Christmas SMS campaign 23

Our SMS campaign is in full swing and is designed to help you connect with your clients, generate appointments, and increase turnover.

Let's dive in

Over the next 2 weeks, let's focus on our second tier clients. Reach out to all non-colour clients who you have not seen in the last 12 months.

Creating your selection

Go to Menu > Intelligent marketing > Client Selections > Use 3 filters for this campaign, drag ‘Not Had Service’ filter select ‘all colour’ > drag ‘Last Visit’ filter and select more than 12 month ago > drag ‘No Future Bookings’ filter and select ‘All Services’ and All Time > Save & Get Client Count > View Clients >  Select your template/type SMS > Check character count > send yourself a test message by selecting any client and using your number > Send.

We have added some templates for you to use in SalonIQ or you can create your own of course.

Template (Christmas Week 2) Example 1
<Client first name> we miss you, treat yourself to a refresh. Please call 01234 567890 or <book now> See you soon x
Template (Christmas Week 2) Example 2
<Client first name>, our team have been working hard to bring you the latest style trends this Autumn, Call <salon number> or <book online>
Template (Christmas Week 2) Example 3
Autumn is here, visit us and treat yourself to some YOU time at <salon name>. Call <Salon number> or Book online here <book now> 

IQ Top Tips

• When sending an SMS campaign please ensure you are aware of the length of the message and try to keep the message within 160 characters where you can.
  
  
• Make full use of the merge fields available to you, these help to personalise your message to your clients. 
  
  
• Have a second person read your message checking for spelling and grammar mistakes, you will be surprised what you miss by looking too much.
  
  
• Send your SMS at around 8 am in the morning.
  
  
• Ensure you include a call to action; this means that you are telling your clients what to do with the message. i.e. Call 01234 567890 to book now, click here to book (include your web URL or Book Now merge field)
  
  
• Create some urgency behind the message to encourage your clients to take immediate action i.e. limited availability, only 10 bookings left, book before it’s too late, don’t miss out.

The 3rd section of our SMS campaign is designed to help you connect with your 2023 clients, generate appointments, and increase turnover before the year is through.

Let's dive in

Over the next 2 weeks, let's focus on our clients who have visited in 2023 so far, but have no future bookings.

Creating your selection

Go to Menu > Intelligent marketing > Client selections > Add selection > Blank template > Choose filter Had service in custom date range 01/01/2023 – 01/09/2023 > Choose filter ‘No future bookings’ > Save & Get Client Count > View Clients >  Select your template/type SMS > Check character count > send yourself a test message by selecting any client and using your number > Send.

We have added some templates for you to use in SalonIQ or you can create your own of course.

Template (Christmas Week 3) Example 1
<Client first name> appointments are becoming limited as we approach our busy festive period. Please call 01234 567890 or <book now> See you soon x
Template (Christmas Week 3) Example 2
<Client first name>, our team would love to see you before the year is through, let us help you sparkle and shine this Christmas. Call <salon number> or <book online>
Template (Christmas Week 3) Example 3
Party season is here, treat yourself to some YOU time at <salon name>. Call <Salon number> or Book online here <book now> 

IQ Top Tips

• When sending an SMS campaign please ensure you are aware of the length of the message and try to keep the message within 160 characters where you can.
  
  
• Make full use of the merge fields available to you, these help to personalise your message to your clients. 
  
  
• Have a second person read your message checking for spelling and grammar mistakes, you will be surprised what you miss by looking too much.
  
  
• Send your SMS at around 8 am in the morning.
  
  
• Ensure you include a call to action; this means that you are telling your clients what to do with the message. i.e. Call 01234 567890 to book now, click here to book (include your web URL or Book Now merge field)
  
  
• Create some urgency behind the message to encourage your clients to take immediate action i.e. limited availability, only 10 bookings left, book before it’s too late, don’t miss out.