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Welcome, here is your guide to our Summer 23 SMS campaign. This article will be updated each week for the next 6 weeks to support you with creating and sending out your blasts.
Week 1 - 31/07/23
Week 2 - 07/08/23
Week 3 - 14/08/23
Week 4 - 21/08/23
Week 5 - 28/08/23
Week 6 - 04/09/23
Week 1
To kick week 1 off, we are going to focus on active clients who had their last appointment with you between January 2023 – April 2023 and have no future booking.
Creating your selection
Menu > Intelligent Marketing > Client selection > Add selection > Blank Template > enter a description (This is for your reference only) Add filter ‘Last visit’ Date Range ‘Custom’ and choose 01/01/2023 to 30/04/2023 > Add filter ‘No future bookings’ > Click ‘Save & Get Client Count.’
We have added some templates for you to use in SalonIQ or you can create your own of course.
Template (Summer Week 1) Example 1
Hi <Client First Name>, it’s been a little while since we have seen you at <Salon Name>. Call us on <Salon Number> or click <book now> to book online
Template (Summer Week 1) Example 2
<Client first name>, We would love to see you over the summer at <Salon name>, Call <salon number> to book online
Template (Summer Week 1) Example 3
Summer is here, why not treat yourself to some YOU time at <salon name>. Call <Salon number> or Book online here <book now>
Here is a video to take you through creating and sending your SMS blast
IQ Top Tips
- When sending an SMS campaign please ensure you are aware of the length of the message and try to keep the message within 160 characters where you can.
- Make full use of the merge fields available to you, these help to personalise your message to your clients.
- Have a second person read your message checking for spelling and grammar mistakes, you will be surprised what you miss by looking too much.
- Send your SMS at around 8am in the morning.
- Ensure you include a call to action; this means that you are telling your clients what to do with the message. i.e. Call 01234 567890 to book now, click here to book (include your web URL or Book Now merge field)
- Create some urgency behind the message to encourage your clients to take immediate action i.e. limited availability, only 10 bookings left, book before it’s too late, don’t miss out.
Monitor your results
Menu > Intelligent Marketing > Campaigns > Select the date range for this week > Select Refresh.
Here, you will be able to view how well your campaign is performing, how many clients have booked after receiving your message and the value of the booked appointments.
Don't forget, if you would like some training on marketing or sending a blast to your clients our education specialists are on hand to help, simply select a link below and book a time to suit you.
James - Click here to book
Neil - Click here to book
Paul - Click here to book
Week 2
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'Tis the season to be freezing'
Don't panic, it is still Summer, although some days are questionable aren't they?
This week we are looking back to all of those clients that visited in Autumn/Winter 2022...The clients we squeezed in in December or opened early to fit them in - I'm sure you remember. |
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Ready?
Week 2 we are going to focus on active clients who last visited the salon between 1/10/22 & 31/12/22 and have no future booking.
Creating your selection
Menu > Intelligent Marketing > Client selection > Add selection > Blank Template > Enter a description (This is for your reference only) Add filter ‘Last visit’ Date Range ‘Custom’ and choose 01/10/2023 to 31/12/2023 > Add filter ‘No future bookings’ > Click ‘Save & Get Client Count.’ |
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We have added some templates for you to use in SalonIQ or you can create your own of course.
Template (Summer Week 1) Example 1 |
Week 3
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Salon Owner, increase your client's value by treating them like a VIP
Everyone loves to be treated like a VIP, why not use these 3 letters to entice your clients back for a VIP experience that will leave them wanting to return again and again? |
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Ready?
Week 3 we are going to focus on active clients who last visited the salon between 1/01/22 & 31/12/22 and have no future booking.
Creating your selection
Menu > Intelligent Marketing > Client selection > Add selection > Blank Template > Enter a description (This is for your reference only) Add filter ‘Last visit’ Date Range ‘Custom’ and choose 01/01/2022 to 31/12/2022 > Add filter ‘No future bookings’ > Click ‘Save & Get Client Count.’ |
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We have added some templates for you to use in SalonIQ or you can create your own of course.
Template (Summer Week 1) Example 1 |
Week 4
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Salon Owner, you are the one and only...salon for your clients.
New clients are often hard to find. We must ensure we go above and beyond when it comes to those all-important first impressions. How many new clients have only visited you once and haven't returned? |
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Ready?
Week 4 - let's look at active clients who have only visited the salon once between 1st January 2023 – 30th June 2023. Our salon has 123 clients that we can connect with.
Creating your selection
Menu > Intelligent Marketing > Client selection > Add selection > Blank Template > Enter a description (This is for your reference only) > Add filter > First Visit > Set date range to show 01/01/2023 to 30/06/2023 > Add filter > "Visit Count" > Set from 1 to 1 > Add filter > No future bookings > Click ‘Save & Get Client Count’ |
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We have added some templates for you to use in SalonIQ or you can create your own of course.
Template (Summer Week 4) Example 1 |
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Check out the SalonIQ closed Facebook group to see results from salons so far. |
Week 5
Coming 28/8/23
Week 6
Coming 4/9/23
REAL Results from REAL Salons
