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This article will guide you through our 6-week SMS Spring campaign - each week looks at targeting a different group of clients to encourage them to visit your salon throughout the spring.
Increase turnover - with more clients, spending more, more often.
As we leave winter behind and embrace the warmth of spring, it's the perfect moment to welcome the new season with a revitalised outlook. What better way to start than with our successful Spring SMS campaign, designed to deliver outstanding results for salons just like yours?
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Top Tips
Week 1
To kick off this year's salon marketing campaign we are going to focus on clients who had their last appointment with you between the 1st September 2024 and 31st December 2024 but have no future booking.
Creating your selection
Menu > Intelligent Marketing > Client selection > Add selection > Blank Template > enter a description (This is for your reference only) Add filter ‘Last visit’ Date Range ‘Custom’ and choose 01/09/2024 to 31/12/2024 > Add filter ‘No future bookings’ > Click ‘Save & Get Client Count.’
🐰WANT US TO RUN YOUR SPRING SMS CAMPAIGN FOR YOU? 💐
We have added some templates for you to use in SalonIQ or you can create your own of course.
Template (Spring Week 1) Example 1
Hi <Client First Name>, it’s been a little while since we have seen you at <Salon Name>. Call us on <Salon Number> or click <book now> to book online
Template (Spring Week 1) Example 2
<Client first name>, We would love to see you this spring at <Salon name>, Call <salon number> to book online
Template (Spring Week 1) Example 3
Spring is here, why not treat yourself to some YOU time at <salon name>. Call <Salon number> or Book online here <book now>
IQ Top Tips
- When sending an SMS campaign please ensure you are aware of the length of the message and try to keep the message within 160 characters where you can.
- Make full use of the merge fields available to you, these help to personalise your message to your clients.
- Have a second person read your message checking for spelling and grammar mistakes, you will be surprised what you miss by looking too much.
- Send your SMS at around 8am in the morning.
- Ensure you include a call to action; this means that you are telling your clients what to do with the message. i.e. Call 01234 567890 to book now, click here to book (include your web URL or Book Now merge field)
- Create some urgency behind the message to encourage your clients to take immediate action i.e. limited availability, only 10 bookings left, book before it’s too late, don’t miss out.