Spring 2025 SMS Campaign

This article will guide you through our 6-week SMS Spring campaign - each week looks at targeting a different group of clients to encourage them to visit your salon throughout the spring.

Increase turnover - with more clients, spending more, more often.

As we leave winter behind and embrace the warmth of spring, it's the perfect moment to welcome the new season with a revitalised outlook. What better way to start than with our successful Spring SMS campaign, designed to deliver outstanding results for salons just like yours?

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Top Tips

 

Week 1

To kick off this year's salon marketing campaign we are going to focus on clients who had their last appointment with you between the 1st September 2024 and 31st December 2024 but have no future booking.

Creating your selection

Menu > Intelligent Marketing > Client selection > Add selection > Blank Template > enter a description (This is for your reference only) Add filter ‘Last visit’ Date Range ‘Custom’ and choose 01/09/2024 to 31/12/2024 > Add filter ‘No future bookings’ > Click ‘Save & Get Client Count.’

🐰WANT US TO RUN YOUR SPRING SMS CAMPAIGN FOR YOU? 💐

We have added some templates for you to use in SalonIQ or you can create your own of course.

Template (Spring Week 1) Example 1
Hi <Client First Name>, it’s been a little while since we have seen you at <Salon Name>. Call us on <Salon Number> or click <book now> to book online 
Template (Spring Week 1) Example 2
<Client first name>, We would love to see you this spring at <Salon name>, Call <salon number> to book online
Template (Spring Week 1) Example 3
Spring is here, why not treat yourself to some YOU time at <salon name>. Call <Salon number> or Book online here <book now> 

Week 2

 

This week let's look as clients who have only visited once in the last 12 months and have no future bookings.


Creating your selection

 
Menu > Intelligent Marketing > Client selection > Add selection > Select the template  "Clients who have only visited once in the last year and have no future booking"> Tweak the description if you want (This is for your reference only) Click ‘Save & Get Client Count.’

🐰WANT US TO RUN YOUR SPRING SMS CAMPAIGN FOR YOU? 💐 CLICK HERE
We have added some templates for you to use in SalonIQ or you can create your own of course.

Template (Spring Week 2) Example 1
Get ready to shine this Spring, we still have some availability at <salon name>. Call <Salon number> or book online <book now>
Template (Spring Week 2) Example 2
<Client first name>, We have a selection of appointments available this week at <Salon name>, Call <salon number> to book online
Template (Spring Week 2) Example 3
<Client name>, Step up your Spring style, with a visit to <salon name>. Call <Salon number> or Book online here <book now> 

 

Welcome to week 3 of our Spring SMS campaign! 

Week 3

 
Our main focus this week is on our top spenders (VIP's). For this week, we anticipate a smaller selection compared to the previous weeks, so it would be beneficial to test and adjust the filters based on minimum spend or time period. Our targeted message will be sent to clients who have spent over £800 on services in the last 18 months, but do not have any future bookings.
 

Don't forget - we can run your Spring Campaign for you - Simply complete your details here & we will do the rest:
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Creating your selection
 

Menu > Intelligent Marketing > Client selection > Add selection > Select the "Top Spenders" template for ease > enter a description (This is for your reference only). Click on the service spend box and click on Date Range > ‘Custom’ and choose 01/10/2023 to 31/3/2025 > The service spend bracket will start at £1,000 as standard, if you wish to change this simply click in the field and type your preferred amount >  Save > Add filter ‘No future bookings’ > Click ‘Save & Get Client Count.’  
 
Our salon has 46 Matching Clients this week so lets see how many bookings we can generate.

SEE SOME REAL SALON RESULTS BELOW

 

We have added some templates for you to use in SalonIQ

or you can create your own of course.

Template (Spring Week 3) Example 1
Hi <Client First Name>, as a VIP at <Salon Name>. Don't forget to book your next appointment. Call <Salon Number> or book online <book now> 
Template (Spring Week 3) Example 2
New treatments have arrived this Spring at <Salon name>, Call <salon number> to book online<book now> you won't want to miss out.
Template (Spring Week 3) Example 3
Get ready to shine this Spring, we still have some availability at <salon name>. Call <Salon number> or book online <book now>

 

 

 

Welcome to week 4 of our Spring SMS campaign! 

 
Week 4

 
Studies show that 7 out of 10 NEW clients don't make it to their 4th salon visit. In week 4, we are turning our attention to all clients who's first visit to your salon was in the last 6 months, and have no future appointment booked.

Creating your selection

Menu > Intelligent Marketing > Client selection > Add selection > Select the "Blank" template for ease > enter a description (This is for your reference only e.g. Spring Week 4). Click on the "First Visit" filter and click on Date Range > Select ‘last 6 months >  Add filter ‘No future bookings’ > Click ‘Save & Get Client Count.’  

 
Our salon has 163 Matching Clients this week so lets see how many bookings we can generate.

Screenshot 2025-04-04 145225
We have added some templates for you to use in SalonIQ or you can create your own of course.

Template (Spring Week 4) Example 1
Hi <Client First Name>, we would love to welcome you back to <Salon Name>. Call <Salon Number> or book online <book now> 
Template (Spring Week 4) Example 2
Thank you for choosing <Salon name>, We would love to see you again. Call <salon number> or book online<book now>
Template (Spring Week 4) Example 3
Let us pamper you this Spring, we still have some availability at <salon name>. Call <Salon number> or book online <book now>

Welcome to week 5 of our Spring SMS campaign! 

Week 5

The penultimate week of our 2025 Spring SMS campaign is going to be focusing on active clients with no future bookings. These will be clients who have had an appointment with you within the last 2 years but have no future booking.

Creating your selection

Menu > Intelligent Marketing > Client selection > Add selection > Select the "Blank" template for ease > enter a description (This is for your reference only e.g. Spring Week 4).'Had Service' 01/04/2023 - Today >  Add filter ‘No future bookings’ > Click ‘Save & Get Client Count.’  

Our salon has 1,526 Matching clients this week so there is a great potential for a huge return! Let's see how many bookings we can generate.

We have added some templates for you to use in SalonIQ or you can create your own of course.

Template (Spring Week 5) Example 1
Hi [Client Name], Spring is the perfect time to treat yourself. We noticed you don't have an upcoming appointment; book today - call <Salon Number> or book online <book now> 
Template (Spring Week 5) Example 2
[Client Name], Are you ready for a Spring glow-up? Hop into <salon Name>, Call <salon number> or book online<book now>
Template (Spring Week 5) Example 3
Hi [Client Name], spring into style with us! Book now for a refreshing new look. Call <Salon number> or book online <book now>

Welcome to week 6 of our Spring SMS campaign! 

As we wrap up our exciting 6-week SMS campaign, and focus on ongoing efforts to enhance client engagement and retention, we want to draw your attention to a valuable group - clients who have visited more than four times in the last year but currently have no future bookings.

Week 6

These clients clearly love what you do, and ensuring they have their next appointment secured is crucial for maintaining their loyalty and satisfaction.

Why is this important?

Client Retention: Regular bookings ensure clients remain engaged and loyal to your salon.
Optimised Scheduling: Helps manage your diary efficiently, reducing gaps in your schedule.
Sustained Relationships: Keeps the conversation going, making clients feel appreciated and valued.

Creating your selection

Menu > Intelligent Marketing > Client selection > Add selection > Select "Blank Template." > update the description (This is for your reference only e.g. Spring Week 6). Add filter ‘Visit Count’ > Edit the section and enter 4 in the from field and use the "During this period" drop down to read "in the last year" > Select "No Future Bookings Segment > Click ‘Save & Get Client Count.’

We have added some templates for you to use in SalonIQ or you can create your own of course.

Template (Spring Week 6) Example 1
Hi [Client Name], Your fabulous look awaits! We’d love to see you again. Book your next appointment today. Book online<book now> 

Template (Spring Week 6) Example 2
[Client Name], Your next appointment is waiting for you, Call <salon number> or book online<book now>

Template (Spring Week 6) Example 3
Hi [Client Name], spring into style with <Salon Name> Book now for a refreshing new look. Call <Salon number> or book online <book now>

 

IQ Top Tips

• When sending an SMS campaign please ensure you are aware of the length of the message and try to keep the message within 160 characters where you can.
• Make full use of the merge fields available to you, these help to personalise your message to your clients.
• Have a second person read your message checking for spelling and grammar mistakes, you will be surprised what you miss by looking too much.
• Send your SMS at around 8am in the morning.
• Ensure you include a call to action; this means that you are telling your clients what to do with the message. i.e. Call 01234 567890 to book now, click here to book (include your web URL or Book Now merge field)
• Create some urgency behind the message to encourage your clients to take immediate action i.e. limited availability, only 10 bookings left, book before it’s too late, don’t miss out.