How to successfully launch your new salon booking App

This article has been created to help you shout about your new app. Following the steps and advice below should ensure your app is rocketed into the atmosphere - taking your salon to the next level.

Having your gorgeous App on the Apple and Google stores is just the beginning, here comes the fun part - letting everyone know your App is available for download. 

Top 5 ways to get your clients to download your App

1. Send an Email blast

We are living in the digital world and living on our phones morning, noon and night. What better place for your clients to hear about your new App than in their inbox?

Create a client selection with SalonIQ and target all clients with an email address who have had an appointment with you in the last 24 months. 

We have created a template here to give you an idea of how you can lay this out.

2. Create a QR code

QR codes (Quick Response codes) are a great way when you have a small space to promote something. It also encourages engagement and gives a sense of intrigue - "What is behind the code?"

Creating a QR is easy and free to do, you can use this link here to get started.

You can place QR codes in your salon window, on the front of mirrors, on the back of bathroom doors and in your reception area.

3. Your Team

Your team are your biggest assist in promoting your new App. In your next team meeting encourage your team to bring their phones with them. (They will wonder what you are up to...)

• Ask them to find your App and download it on their phone
• Get them to create an account if they are not already registered for online booking
• Make sure they view all pages within your App
• Now it's time for them to make an appointment
• Review the confirmation they get after making the appointment

By doing the above they will be able to experience making an appointment just like their clients will, it will give them a really good insight into the ease of using the App to make appointments.

It is also likely to be fresh in their heads so they share the news with their clients too, they could even encourage the client to get their phones out and download it right in front of them while they are in the salon. 

4. Your Automated Marketing

You are reaching out to your clients every single day through email and/or SMS automated marketing. 

Add at the bottom of your emails (maybe within the footer) Booking App Available Now For Download.

This is such a great way to reach so many of your clients at a steady pace. 

5. Social Media

If you have a large social media following then create a post for your clients to see, and add in both the Apple and Google Play store links making it really easy for your clients to download. 

Share stories of your App, and ask clients for some feedback when using your App that you can share far and wide. 

Here are some examples you can use on your posts or take inspiration from: