Guest Retention Workshop

Learn more about the power of SalonIQ's Guest Retention System, and see step by step how to set this tool up to get more clients, spending more, more often.

Client retention is creating a strategy to ensure that your customers come back to your salon for appointments regularly after their first session. For clients, finding a stylist that they trust can be difficult and many customers, once happy following a successful appointment, will be loyal to a particular salon, returning for regular touch ups to their style.

For most salons, the vast majority of their income comes not from first time or one off clients, but loyal customers that come back year after year. Many clients have a preferred member of staff who always does their hair and who they trust to keep them looking fabulous. Other salons rotate their stylists between clients, but keep records of what was done for each past treatment to ensure that their style or treatment plan remains consistent.

Best Practices for Guest Retention