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      IQ Best practice, tips & ideas for when sending SMS messages to your clients.

      This article will share some of our best tips and ideas to help when you are sending SMS messages to your clients.

      Best Practice

      Message ideas

      Best Practice 

      1. When sending an SMS campaign please ensure you are aware of the length of the message and try to keep the message within 160 characters where you can.
      2. Make full use of the merge fields available to you, these help to personalise your message to your clients.
      3. Send a test message to yourself before you send it to all to check it reads and displays as you want it to.
      4. Have a second person read your message checking for spelling and grammar mistakes, you will be surprised what you miss by looking too much.
      5. Send your SMS at around 8 am in the morning.
      6. Ensure you include a call to action; this means that you are telling your clients what to do with the message. i.e., Call 01234 567890 to book now, click here to book (include your web URL)
      7. Create some urgency behind the message to encourage your clients to take immediate action
        • limited availability
        • only 10 bookings left
        • book before it’s too late
        • don’t miss out

       

      Blast Message Ideas

      Clients not rebooked for 6+ weeks with no future bookings:

      • Text Example 1 – Gentle Reminder – All Clients
        ‘It's been 6 weeks since your last visit, shall we get you booked back in? Call 01234567890'
      • Text Example 2 - Gentle Reminder – All Clients
        ‘Are you counting down to Summer? Call or book online now to avoid missing your preferred slot 01234 567890’’
      • Text example 3 – Regular Clients
        ‘Enjoy some YOU time with a visit to us. Call or book online now 01234 567890’
      • Text example 4 – Colour Clients
        ‘Hello Sarah. Your 8-week regular appointment is overdue. Call or book online 01234 567890’
      • Text Example 5 - Gentle Reminder - Lost clients
        "Hello Jenny, We'd love to see you again, call 01234 567890 to book your appointment"

      Active clients with no future bookings:

      • Text Example 1 – Gentle Reminder – All Clients
        ‘It's been a while...we think you must be ready to be pampered. Call or book online now 01234 567890'
      • Text Example 2 - Gentle Reminder – All Clients
        ‘Is your next hair/beauty appt booked? Don’t miss out we still have appts available. Call or book online now 01234 567890'
      • Text example 3 – Regular Clients
        ‘Zoe, we've missed you and your hair. Are you ready for a freshen up? Call or book online now 01234 567890’
      • Text example 4 – Colour Clients
        ‘Hello Amy, we've got a reminder that your colour may be overdue and we'd love to squeeze you in. Call or book online 01234 567890'
      • Text Example 5 - Gentle Reminder - Lost Clients
        "Hi Tom, We have not seen you in some time and have availability for this week, call 01234 567890 to book"