%20(1).png?height=120&name=SALONIQ_Logo-High-Res_darkbg%20(1)%20(1).png){kind=logo}
Converting new clients to regular clients is a must, by implementing a guest journey in SalonIQ you will demonstrate superior service and professionalism. Keeping your salon front of mind with the client
Best Practice
- Keep in mind the SMS cost. The length of the message is 7p per 160 characters used.
- Make full use of the merge fields available to you, these help to personalise your message to your clients.
- Use both SMS and Emails to your clients
- Send a test message to yourself before you send it to all to check it reads and displays as you want it to.
- Have all your social media links ready (Facebook, Instagram, Twitter etc)
This article will share some of our best tips and ideas to help when implementing the Guest Journey program.
Tips & Hints
- Think about how best to contact your clients, do you have more mobile numbers compared to email addresses? It's always best to set up the communication method which reaches the most amount of clients.
- How many times are YOU happy to be communicated with via SMS or Email - put yourself in the shoes of your client
- What communications will engage your clients the most, what are your unique selling points of your salon?
- Guest journey is a great way to upsell new services or advertise other treatments.
- Always use the pre first visit email, it's a great way to inform your new client of any information they may not be aware of such as salon parking or parking location.
- You can send us images to add to your Emails to make them even more engaging.
- All emails can have Headers and Footers added to make match your business branding
- Remember, you can set Emails or SMS to send out after any amount of time after the clients last visit, it does not always have to be the following day.
- If you have more than one salon, you can set up Emails and SMS to different sites.
- You can also see the data displayed on the left side of each active SMS / Email which shows the amount of SMS / Emails sent and the conversion to bookings stats.
- Why not edit the Guest Journey communications dependent on the time of year.
Guest Journey Examples
Pre-First Visit Examples:
Dear Client First Name,
We are looking forward to seeing you in 2 days. At Salon Name, we do things a little differently...on your arrival, you will be seated and we will ask you to complete a form with your details. (Please feel free to 'opt out' of any promotions). Once you have chosen your refreshment, your stylist / therapist will begin your in depth consultation, discussing things that may affect your service such as *lifestyle *homecare routine *products *any problems that you would like addressing. Please take this opportunity to ask for advice and please feel free to share any pictures of your desired result. (hair only)
We hope you will be 100% happy...please let me know if you are not.
Assuring you of our best intentions at all times.
WELCOME to Salon Name,
There is a choice of carparks nearby. The multi-story car park which from April will be priced at £2.00 for the whole day from 9am- 6pm or the Glassworks Car park
As you are a first-time salon guest to Salon Name we have allocated a 1-hour slot so that your stylist has extra time to spend time on consultation to determine your needs and give you advice.
We offer a wide range of refreshments including special coffees and a choice of teas or perhaps you may simply want fresh cold water.
Your stylist will give you a Face-to-Face consultation, they will listen to your needs offering advice to help you choose a hair style which suits your face, features and lifestyle and will prescribe the correct shampoo, conditioner and styling products for your personal needs.
As far as we’re concerned, It’s all about you!
Once you have enjoyed a luxury shampoo, we will offer you a complimentary Head and Shoulder massage.
Your stylist will explain what they are doing during your service and will give you hints and tips on how to look after your hair at home to make it easy for you to style.
Throughout your service you will enjoy the benefits of the finest, professional styling products. These are available in our retail shop where you can choose from Kerastase, Bumble and bumble NYC, Windle Covent Garden, L’Oréal Serie Expert, and Tec Ni Art styling range.
We appreciate that sometimes unexpected situations occur, but we ask that you give us 48 hours notice.
We look forward to meeting you and our aim is to look after you and give you the best salon experience ever.
Hello Client First Name, As a special welcome to Salon Name, we have some money-saving vouchers for you including 30% off hair products. Find out more Hyper Link
Visit 1 Examples:
We hope you love your hair. We would love to hear how we did. Please fill out our quick survey and receive a £5 e-voucher to use on your second visit with us. Hyper Link, Thank you
Hello Client First Name, If you have not already booked your hair appointment, you can do so here Salon Phone Number Book now and get 20% off your hair appt PLUS 50% off selected hair treatments. Find out more Hyper Link
Hello Client First Name, I just wanted to say a huge thank you for choosing Salon Name, we trust we met your expectations. Please let me know if I can assist you further in any way. Best Wishes.
Visit 2 Examples:
Hello Client First Name, Thank you for visiting Salon Name. Remember to sign up for your reward card when you next visit. Collect points each visit to earn exclusive offers. Salon Phone Number
Hello Client First Name, Thank You again for continuing to be a part of the Salon Name experience.
On your next visit, your stylist will select another fabulous complimentary gift for you of either a Mens Styling Product or an Olaplex Treatment, depending on what is best for your hair needs.
Please feel free to contact us if you have any queries regarding your visits.
We look forward to seeing you again soon!
Best Wishes,
THANK YOU FOR VISITING US AGAIN.
WHEN YOU HAVE YOUR FIRST COLOUR SERVICE, PLEASE ACCEPT OUR GIFT OF £10 OFF YOUR COLOUR SERVICE.
All our team have been trained in house and in partnership with our colour house ,L’Oreal.
They are trained to transform your colour ideas into reality or advise you on the best techniques and colours to suit you and your hair.
IMPORTANT: To protect your health and safety and to ensure that you have no harmful reaction to colour we ask that you have an allergy alert test no earlier than 5 days before your colour service and no later than 48 hours before.
This test is complimentary and only takes 5 minutes.
THANK YOU
Visit 3 Examples.
Hey Client First Name, did you know you can book online Hyper Link! Now you can make your appointment anytime of the day! See you soon, Team Member Name, Salon Name
Hello Client First Name, Stay up to date with all the latest news, offers and promotions by following us on Facebook Link, Instagram Link and download our brand new Salon App Link. Don't forget to our new points scheme is now live too! ask Team Member Name all about it. Salon Name, Salon Number.
It’s your favourite salon here Salon Name! Remember you can get 30% off your next visit. There’s nothing we love more, than welcoming friends & family of exsisting clients to Salon Name, we feel like one big happy family! Our talented team love meeting new people and we want to bring more friendly faces through our door. We had a little think to decide how to do just that and thought what better way than to ask our perfect customer for recommendations?
Spread the love! Recommend us to your friends! To show how much we appreciate it, we’ve created a little thank you treat just for you! If a new customer mentions your name or brings in a copy of this email, when they come into the salon, they will receive 30% off their first visit with us, and as a thank you we will also give you 30% off your next visit. So get chatting and forward this email to all your friends and we’ll have our 'thank you' waiting for you for when you next come to visit! Thank you so much, we all really appreciate it!
Visit 4 Examples:
Just a brief note to say thank you for choosing Salon Name. We love our regular clients and just wanted to say thank you for coming to us. Please let us know if we EVER let you down.
See you again soon.
Team Member Name
TAKE A SHINE TO YOUR HAIR
Thank you for choosing us to look after your hair.
On your next visit please accept a complimentary Kerastase Fusio Dose treatment. Your stylist will advise you on which combination will be best for your hair.
This treatment only takes 5 minutes and normally costs £13.
Enjoy, Salon Name
Dear Client First Name,
Thank you so much for your continued support of Salon Name. It means the world to us that you trust us with your hair. Please can you help us and leave a Google Review Link and help us spread the word? Next time you visit please quote XYZ123 and receive a gift pack just for you. Thanks, Team Member Name, Salon Number
If you have any questions regarding the Guest Journey System please email help@saloniq.com or call 01892 280123 we'd be happy to help you.