IQ Best Practice Increase new client conversions to regular clients with the IQ Guest Journey

Guest Journey increases engagement with clients to help convert new clients into happy, loyal and regular clients.

How does G.J - Guest Journey work?

Quite simply the G.J system is a combination of emails and SMSs sent to your clients pre their first visit, and then between their second, third and fourth visits ensuring you not only stand out from other salons with your professionalism but that you are also always at the forefront of their mind. 

Did you know that 2/3rds of new clients do not make it beyond a 4th visit?

Regular clients are the cornerstone of your business, every salon strives for new clients, but on average only 1/3 become regulars.

SalonIQ has a powerful system Guest Journey (GJS ) that boosts your salon engagement with new clients all on auto-pilot, so you easily can convert your new clients into regular clients of the salon.

The G.J Principle:

• Send messages (email or text) before the 1st visit
• And promote your business as the client moves through visits 2, 3 and 4
• Track, monitor, and measure your results.
  
  

A good example of a great Guest Journey would be:

DATA - Rubbish in = Rubbish out

Gathering client data is key, you can use email or SMS to promote your business. You have the opportunity to go into more detail on an email and therefore using G.J will require you to gather the client's email at the first contact. Mobile is the most used form of marketing, 97% of SMS's sent are opened within 3 minutes of them being sent. 

Master your Success

Tracking the success of the guest journey system is a must and is simple, it is important to review the performance of your Guest Journey once per quarter, ensuring the wording is still relevant and make any necessary changes there and then. 

This shows how many messages have been sent, how many clients have rebooked, and the % rebooked, this is for the last 30 days. 

You can also see the data displayed on the left side of each active SMS / Email which shows the amount of SMS / Emails sent and the conversion to bookings stats.

Turbocharge it

• You must have First name, Surname, Email and Mobile number set to mandatory within the client record card to ensure you get the key data needed. 
• Set the GDPR consent prompt on, this will remind your team to ask every client if they are happy to receive emails/SMS's from you when they come to pay. 

Tweaking it

1. Make full use of the merge fields available to you, these help to personalise your message to your clients. Merge fields you should be using are; First name, Book now and Telephone number if you are asking them to call
2. Use both SMS and Emails to your clients
3. Send a test message to yourself before you send it to all to check it reads and displays as you want it to.
4. Personalise it and make sure every email is from the salon manager or salon owner, using their name in the email.
5. Keep an eye out for replies.

Quick links to begin the set-up of Guest Journey

Get started now and review examples that we have trialled and tested over the years that produce great results > Guest Journey Guide

Follow easy steps and set up your guest journey today by clicking here