Summer SMS Campaign 2026

What is the Summer SMS Campaign?

It's a 6-week programme of targeted SMS campaigns designed to generate appointments, increase turnover and keep clients returning more often. Each week focuses on a different client group, so you're reaching a genuinely different audience as the campaign progresses rather than messaging the same clients repeatedly. 

What is the focus for Week One?

Week One targets your active, top-spending clients who last visited more than 8 weeks ago and currently have no future appointment booked. These are valuable clients who already know and trust your salon - a timely reminder can be all it takes to bring them back before their routine slips further.

Who exactly should I be targeting this week?

Clients who meet all of the following:

• Fall within your Top Spenders in the Last 12 Months
• Last visited more than 8 weeks ago
• Have no future booking on file

How do I create my Week One client selection?

1. Go to Menu > Intelligent Marketing > Client Selection > Add Selection
2. Select Top Spenders in the Last 12 Months and enter a description for your own reference, e.g. Summer 2026 Week 1 - Top Spenders
3. Edit the date range to More Than 8 Weeks Ago
4. Add the No Future Bookings filter
5. Select Save & Get Client Count
6. Review your client selection, choose your SMS template and send your campaign

What SMS template should I use?

Use the pre-loaded Week One template in SalonIQ, already saved as a template - just select it. The recommended message is:

Hi [First name], it's been a little while! We'd love to welcome you back to [Salon name]. Book your next visit here: [Book online]

Why isn't there a discount in the message?

The campaign relies on timing and relevance rather than discounting. Clients act because the message feels personal and well-timed, not because it's cheap. This also protects your margins across the campaign.

What should I check before sending?

• Confirm the final SMS length in SalonIQ's own character counter (this can differ from a raw character count)
• Test the booking link
• Review the selected client list before sending
• Check there are no emojis, long dashes or special characters in the message text

What happens in Week Two?

A new client segment and message will follow next week as part of the same 6-week programme. Keep an eye on your email and the Facebook community group for details.

Summer SMS Campaign 2026: Week Two FAQ

This article answers common questions about Week Two of the Summer SMS Campaign. If you can't find what you need here, get in touch with the support team.

What is the focus for Week Two?

Week One focused on reconnecting with some of your highest-spending clients who were overdue their next visit. Week Two goes a little further back, targeting clients who visited last autumn or winter but haven't returned in 2026.

Who exactly should I be targeting this week?

Clients who meet all of the following:

• Visited your salon between 1 October and 31 December 2025
• Have not returned during 2026
• Have no future appointment booked

Why does this group matter?

It's often easier and more cost-effective to reconnect with a previous client than it is to attract someone completely new. They already know where you are, what you offer and what it feels like to visit your salon - something has simply interrupted their usual routine. The opportunity is to remind them you're still here and make booking their next appointment easy.

How do I create my Week 2 client selection?

1. Go to Menu > Intelligent Marketing > Client Selection > Add Selection
2. Select Blank Template
3. Enter a description, such as Summer 2026 Week 2
4. Add the Last Visit filter
5. Choose Custom Date Range
6. Set the start date as 1 October 2025
7. Set the end date as 31 December 2025
8. Add the No Future Bookings filter
9. Select Save & Get Client Count

Take a moment to review your selected clients before sending your campaign.

What SMS template should I use?

Use the pre-loaded Week 2 template in SalonIQ, already saved as a template - just select it. Two options are available depending on how you'd like clients to respond:

Recommended message

Hi [First name], it's been a while since we've seen you at [Salon name]. We'd love to welcome you back. Book your next visit here: [Book online]

Prefer clients to call?

Hi [First name], it's been a while since we've seen you at [Salon name]. We'd love to welcome you back. Call us on [Salon number] to book.

What should I check before sending?

• Confirm the final SMS length in SalonIQ's own character counter (this can differ from a raw character count)
• Test the booking link (if using the recommended message)
• Review the selected client list before sending
• Check there are no emojis or long dashes in the message text

Why isn't there a discount in the message?

The campaign relies on timing and relevance rather than discounting. A previous client already knows your salon - the reminder itself is the reason to act, not a lower price.

What happens in Week Three?

A new client segment and message will follow next week as part of the same 6-week programme. Keep an eye on your email and the Facebook community group for details.

Summer SMS Campaign 2026: Week Three FAQ

This article answers common questions about Week Three of the Summer SMS Campaign. If you can't find what you need here, get in touch with the support team.

What is the focus for Week Three?

Weeks One and Two focused on bringing lapsed clients back through the door. Week Three looks at a different opportunity: clients who already buy your retail products.

Who exactly should I be targeting this week?

Clients who have purchased retail products within the last six months.

These clients have already shown they're willing to buy professional products from the salon. A well-timed SMS can remind them to restock before they run out and help keep their results going between appointments.

Why does this group matter?

This is easy, additional revenue from clients who already trust your recommendations. It's not a hard product sales push - it's a helpful reminder to restock something they already use and value, with the option to bring them back in for a fresh consultation too.

How do I create my Week 3 client selection?

1. Go to Menu > Intelligent Marketing > Client Selection > Add Selection
2. Select Blank Template
3. Enter a description, such as Summer 2026 Week 3 - Had Retail
4. Add the Had Retail filter
5. Set the date range to within the last 6 months
6. Select Save & Get Client Count

Take a moment to review your selected clients before sending your campaign.

What SMS template should I use?

Use the pre-loaded Week 3 template in SalonIQ, already saved as a template - just select it. Two options are available depending on how you'd like to frame the message:

Recommended message

Hi [First name], running low on your salon favourites? Pop into [Salon name] to restock your products and keep your results looking their best.

Prefer to connect retail with a booking?

Hi [First name], keep your results looking their best this summer. Restock your favourite products or book your next visit with [Salon name]: [Book online]

What should I check before sending?

• Confirm the final SMS length in SalonIQ's own character counter (this can differ from a raw character count)
• Test the booking link (if using the booking-linked message)
• Review the selected client list before sending
• Check there are no emojis or long dashes in the message text

Why isn't there a discount in the message?

The campaign relies on timing and relevance rather than discounting. These clients already trust your product recommendations - the reminder itself is the reason to act, not a lower price.

What happens in Week Four?

A new client segment and message will follow next week as part of the same 6-week programme. Keep an eye on your email and the Facebook community group for details.