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This article will show you how to follow along with our 6 week Summer SMS campaign - keep your appointment book full over the summer.
Our 2025 Summer SMS campaign has landed!
Our SMS campaign has been carefully crafted to generate appointments, increase turnover and get clients spending more, more often.
How it works
The campaign will run for 6 weeks and will be a series of SMS blasts, each one targeting specific clients with a key message and action point. We will also be running the campaign for our own salon too.
Week 1
Week 2
Week 3
Week 4
Week 5
Top Tips
Week 1
To kick week 1 off, we are going to focus on active top spending clients who had their last appointment with you more than 8 weeks ago and have no future booking.
Creating your selection
Menu > Intelligent Marketing > Client selection > Add selection > Top Spenders in the last 12 months > enter a description (This is for your reference only) Edit the filter Date Range and choose "more than 8 weeks ago" > Add filter ‘No future bookings’ > Click ‘Save & Get Client Count.’
We have added some templates for you to use in SalonIQ or you can create your own of course.
Template (Summer Week 1) Example 1
Hi <Client First Name>, it’s been a little while since we have seen you at <Salon Name>. Call us on <Salon Number> or click <book now> to book online
Template (Summer Week 1) Example 2
<Client first name>, We would love to see you over the summer at <Salon name>, Call <salon number> to book online
Template (Summer Week 1) Example 3
Summer is here, why not treat yourself to some YOU time at <salon name>. Call <Salon number> or Book online here <book now>
Welcome to Week 2
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Our SMS campaign has been carefully crafted to generate appointments, increase turnover and get clients spending more, more often.
How it works
The campaign will run for 6 weeks and will be a series of SMS blasts, each one targeting specific clients with a key message and action point.
Ready?
To kick week 2 off, we are going to look back to clients who visited your salon in Autumn/Winter 2024, but have not been into the salon in 2025 so far.
Creating your selection
Menu > Intelligent Marketing > Client selection > Add selection > Blank Template > enter a description (This is for your reference only) Select the 'Last Visit' filter > Edit the filter Date Range and choose 'Custom date range' > Select Start date 1st October 2024 and End date 31st December 2024 > Add filter ‘No future bookings’ > Click ‘Save & Get Client Count.’
Would you like us to send your campaign for you?
If you would like to take part in our Summer SMS campaign but don't have the time or confidence...let us run it for you. Our team will send your campaign each week using one of the templates below, simply complete the form below and we will do the rest! (SMS credits simply charged as normal).
https://share-eu1.hsforms.com/1Bt_0TvixRoeuE0y5CrEI4Qexs4e
We have added some templates for you to use in SalonIQ or you can create your own of course.
Template (Summer Week 2) Example 1
Hi <Client First Name>, it’s time for a visit to <Salon Name>. Call us on <Salon Number> or click <book now> to book online
Template (Summer Week 2) Example 2
<Client first name>, We would love to see you over the summer at <Salon name>, Call <salon number> to book online
Template (Summer Week 2) Example 3
Summer is here, why not treat yourself to some YOU time at <salon name>. Call <Salon number> or Book online here <book now>
Week 3
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Let's look at active clients who have purchased retail from you in the last 6 months. Our salon has 258 clients that we can connect with.
Creating your selection
Menu > Intelligent Marketing > Client selection > Add selection > Select Template "Clients who have bought retail in the last 6 months". Click ‘Save & Get Client Count’
You could also flip this selection or send a second version to all clients who have not purchased retail from you by amending the selection to "Not Had Retail".
Would you like us to send your campaign for you?
If you would like to take part in our Summer SMS campaign but don't have the time or confidence...let us run it for you. Our team will send your campaign each week using one of the templates below, simply complete the form below and we will do the rest! (SMS credits simply charged as normal).
https://share-eu1.hsforms.com/1Bt_0TvixRoeuE0y5CrEI4Qexs4e
We have added some templates for you to use in SalonIQ or you can create your own of course.
Template (Summer Week 3) Example 1
Hi <Client First Name>, Top up on your favourites from <salon name> to protect your Hair / Skin this summer. Pop in, Call us <Salon Number> or click <book now> to book online
Template (Summer Week 3) Example 2
Protect your Hair / Skin from the summer elements We would love to see you over the summer and make you look and feel fabulous, call <salon number> to book
Template (Summer Week 3) Example 3
<Client First Name>, at <salon name>. we have everything you need to keep you looking fabulous this summer. Call <Salon number> or Book online here <book now>
Week 4
Week 4 - let's look at clients who last visited the salon between Jan 2025 and April 2025 but have no future appointment.
Creating your selection
Menu > Intelligent Marketing > Client selection > Add selection > Select Blank Template > Select the last visit filter > Click date Range and select Custom Date from the drop down menu. > Select the start date as 1st January 2025 and the end date as 30th April 2025 > Select the No Future Visit filter > Click ‘Save & Get Client Count’
We have added some templates for you to use in SalonIQ or you can create your own of course.
Template (Summer Week 2) Example 1
Hi <Client First Name>, the team at <salon name> miss you. Why not book in and treat yourself this summer? Call <salon number> or click to book online <book Now>.
Template (Summer Week 2) Example 2
Summer has finally arrived, why not treat yourself to some YOU time at <salon name>. Call <Salon number> or Book online here <book now>
Template (Summer Week 2) Example 3
It’s been too long since we have seen you at <salon name> Call <salon number> we still have a few appointments for August.
Welcome to Week 5
Our SMS campaign has been carefully crafted to generate appointments, increase turnover and get clients spending more, more often.
How it works
The campaign will run for 6 weeks and will be a series of SMS blasts, each one targeting specific clients with a key message and action point.
Ready?
Week 5 - let's look at clients who have only visited your salon once and have no future appointments booked.
Creating your selection
Menu > Intelligent Marketing > Client selection > Add selection > Select Blank Template > Select the "visit count" filter > Click on the count filter and select From 1 to 1, then click on the date and select "in the last year"> Select the No Future Visit filter > Click ‘Save & Get Client Count’ 
We have added some templates for you to use in SalonIQ or you can create your own of course.
Template (Summer Week 5) Example 1
Hi <Client First Name>, Book your next visit to <Salon Name> today. Call <salon number> or click to book online<book Now>.
Template (Summer Week 5) Example 2
Why not treat yourself to some YOU time at <salon name> this Summer. Call <Salon number> or Book online here <book now>
Template (Summer Week 5) Example 3
We would love to welcome you back to <salon name> Call <salon number> we still have a few appointments for August.
IQ Top Tips
- When sending an SMS campaign please ensure you are aware of the length of the message and try to keep the message within 160 characters where you can.
- Make full use of the merge fields available to you, these help to personalise your message to your clients.
- Have a second person read your message checking for spelling and grammar mistakes, you will be surprised what you miss by looking too much.
- Send your SMS at around 8am in the morning.
- Ensure you include a call to action; this means that you are telling your clients what to do with the message. i.e. Call 01234 567890 to book now, click here to book (include your web URL or Book Now merge field)
- Create some urgency behind the message to encourage your clients to take immediate action i.e. limited availability, only 10 bookings left, book before it’s too late, don’t miss out.