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Spring 2026 SMS Campaign

This article will guide you through our 6-week SMS Spring campaign - each week looks at targeting a different group of clients to encourage them to visit your salon throughout the spring.

Increase turnover - with more clients, spending more, more often.

As we leave winter behind and embrace the warmth of spring, it's the perfect moment to welcome the new season with a revitalised outlook. What better way to start than with our successful Spring SMS campaign, designed to deliver outstanding results for salons just like yours?

Week 1

Week 2

Week 3

Week 4

Week 5

Week 6

Top Tips

 

Week 1

Spring


To kick off this year's salon marketing campaign we are going to focus on clients who had their last appointment with you between the 1st September 2025 and 31st December 2025 but have no future booking.

Creating your selection

Menu > Intelligent Marketing > Client selection > Add selection > Blank Template > enter a description (This is for your reference only) Add filter ‘Last visit’ Date Range ‘Custom’ and choose 01/09/2025 to 31/12/2025 > Add filter ‘No future bookings’ > Click ‘Save & Get Client Count.’

🐰WANT US TO RUN YOUR SPRING SMS CAMPAIGN FOR YOU? 💐

We have added some templates for you to use in SalonIQ or you can create your own of course.

Template (Spring Week 1) Example 1
Ready for a Spring refresh? it’s been a little while since we have seen you at <Salon Name>. Call us <Salon Number> or click <book now> to book online 


Template (Spring Week 1) Example 2
<Client first name>, We would love to see you this spring at <Salon name>, Call <salon number> to book online


Template (Spring Week 1) Example 3
Your next appointment is due. Get your spring look sorted and book in today:<salon name>. Call <Salon number> or Book online here <book now> 



Spring SMS Campaign 2026 – Week 2
 

Reconnect with more clients and keep building your spring bookings
 

In Week 2, we’re expanding your reach to clients who haven’t visited at all in 2025, helping you bring more clients back into your diary.

 These clients already know your salon, making them a great opportunity to drive additional bookings and increase revenue this spring.


Week 2 - Target clients who visited during 2025 but haven’t rebooked.

This wider audience helps you capture more missed revenue opportunities and continue filling gaps in your appointment book.

Create your selection

Go to: Menu → Intelligent Marketing → Client Selection
Click: Add Selection
Choose: Blank Template
Enter a description (For your reference only, e.g. “Spring W1 – Lapsed Clients”)
Add your filters

Click and select your filters:

Last Visit
Date Range: Custom
From: 01/01/2025
To: 31/12/2025
Add filter: No Future Bookings
Click save and get client count
Create your message, test and select send SMS. 

We have added some templates for you to use in SalonIQ or you can create your own of course.

Template (Spring Week 2) Example 1
Spring appointments are filling fast. Don’t miss out, book your next visit with us today. Call us <Salon Number> or click <book now> to book online 


Template (Spring Week 2) Example 2
<Client first name>, We would love to see you this spring at <Salon name>, Call <salon number> to book online


Template (Spring Week 2) Example 3
You’re due a little self-care. Refresh your look this spring and book your next appointment today. Call <Salon number> or Book online here <book now> 

 

 



SEE SOME REAL SALON RESULTS BELOW FROM SPRING 2025

SMS Campaign Imagery (6)-2

 

Spring SMS Campaign 2026 – Week 3


Reconnect with more clients and keep building your spring bookings
 
Your highest-value clients are your biggest opportunity this Spring.

Week 3 is focused on reconnecting with clients who spend the most in your salon but don’t currently have a future booking.
 

Your week 3 target:
Clients with high spend and no future booking.
 

Create your selection

Go to Menu → Intelligent Marketing → Client Selection
Click Add Selection → Blank Template
Enter a description (for your reference)
Add your filters

Click and select your filters:

Last Visit - In last 12 months 

Add filter Total Spend → Greater Than → 800 (adjust to suit your salon)

 

Add filter No Future Bookings

Click Save & Get Client Count
Add filter: No Future Bookings

Click save and get client count
Create your message, test and select send SMS. 

WANT US TO RUN YOUR SPRING SMS CAMPAIGN FOR YOU? CLICK HERE
We have added some templates for you to use in SalonIQ or you can create your own of course.

Template (Spring Week 3) Example 1
Hi <Client First Name>, we’d love to welcome you back to <Salon Name>. Book your next appointment here <book now> or call <Salon Number>


Template (Spring Week 3) Example 2
Hi <Client First Name>, as one of our valued clients, we’d love to see you again at <Salon Name>. Book now <book now> or call <Salon Number>


Template (Spring Week 3) Example 3
You’re due a little self-care. Refresh your look this spring and book your next appointment today. Call <Salon number> or Book online here <book now> 

 

 

 

 

IQ Top Tips

  • When sending an SMS campaign please ensure you are aware of the length of the message and try to keep the message within 160 characters where you can.
  • Make full use of the merge fields available to you, these help to personalise your message to your clients.
  • Have a second person read your message checking for spelling and grammar mistakes, you will be surprised what you miss by looking too much.
  • Send your SMS at around 8am in the morning.
  • Ensure you include a call to action; this means that you are telling your clients what to do with the message. i.e. Call 01234 567890 to book now, click here to book (include your web URL or Book Now merge field)
  • Create some urgency behind the message to encourage your clients to take immediate action i.e. limited availability, only 10 bookings left, book before it’s too late, don’t miss out.