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New Year 2026 SMS Campaign

This article will guide you through our 3-week SMS campaign - each week looks at targeting a different group of clients to encourage them to visit your salon throughout January & February.

Increase turnover - with more clients, spending more, more often.

Week 1

Week 2

Week 3

 

Top Tips

 

Week 1

 

2024 (1)-1

Our New Year Rebooking Campaign is here!

 

We are excited to introduce our New Year Rebooking Campaign, designed to help you keep your diary full during the quieter weeks after the Christmas rush.

 🎯 What is this campaign about?

This SMS campaign is designed to encourage existing clients who do not have a future appointment booked to plan their next visit during January and February. 

📅 How it works

Duration: The campaign runs over 3 weeks

Strategy: A series of targeted SMS messages, each week focusing on a different client group

Goal: Drive forward bookings during traditionally quieter periods

💡 Why use this campaign?

Fill quieter diary gaps: Encourage clients to rebook sooner rather than later

Increase revenue: Turn existing clients into confirmed future appointments

Simple to run: Ready-made messages and clear client filters

 

Let's dive in

For Week 1, we recommend focusing on client who haven't visited since pre November 2025. 

  
Creating your selection

Menu > Intelligent marketing > Client Selection > Add Selection > Select ‘Blank Selection’ > Enter description > Add filter "Last Visit", click on the filter again to edit and select "more than 10 weeks ago" > Add filter ‘No future bookings’ > Save & Get Client Count > View Clients >  Select your template/type SMS > Check character count > send yourself a test message by selecting any client and using your number > Send.

We have added some templates for you to use in SalonIQ or you can create your own of course.

Template (Christmas Week 1) Example 1

Hi <FirstName>, happy New Year. It's time to book your next appointment at <Salon Name>, Call <Salon Number> or book online <Book Now>

Template (Christmas Week 1) Example 2
Hi <Client Name>, just a quick reminder to book your next visit to <Salon Name>. A great time to refresh after Christmas Book online Here <Book Now>


Template (Christmas Week 1) Example 3
Hi <Client Name>, we noticed you do not have your next appointment booked yet. Secure a January appointment here: < Book Now >

 

IQ Top Tips

  • When sending an SMS campaign please ensure you are aware of the length of the message and try to keep the message within 160 characters where you can.
  • Make full use of the merge fields available to you, these help to personalise your message to your clients.
  • Have a second person read your message checking for spelling and grammar mistakes, you will be surprised what you miss by looking too much.
  • Send your SMS at around 8am in the morning.
  • Ensure you include a call to action; this means that you are telling your clients what to do with the message. i.e. Call 01234 567890 to book now, click here to book (include your web URL or Book Now merge field)
  • Create some urgency behind the message to encourage your clients to take immediate action i.e. limited availability, only 10 bookings left, book before it’s too late, don’t miss out.