IQ Best practice - Use Automation to improve efficiency and drive business growth

Streamline your client communication with the use of automation

Effective communication is crucial in any business, especially when it comes to interacting with clients. It is through communication that businesses can understand the needs and wants of their clients, build strong relationships, and ultimately achieve success.

How does Automation work

Simply, the system has a range of automated messages that can be delivered by Email or SMS, messages are set up and the system sends the message at the preset day/time taking the task out of your hands and automating your communications.

Working the System

There are a range of messages that you can set, these can be separated into 2 categories

• Marketing
  • Guest Retention System
     IQ Best Practise
  • Guest Journey
     IQ Best Practise
  • Guest Attraction System
     IQ Best Practise
  • Online Chase
    Your client logged on to your online system but did not make an appointment, Why not?
    Perhaps they could not find the service they required or availability, make sure there are no unanswered questions by inviting the client to call the salon if they need some help.
    
  • Birthdays
    Sending a birthday email or text to a client is a simple yet effective way to build and maintain a strong relationship with them. It shows that you value and appreciate them as a customer, and it also adds a personal touch to your communication
    
    
  • Client Feedback / Reviews
    Asking a client for a review is an essential part of any business strategy. Not only does it provide valuable feedback for the company, but it also provides valuable insight into the business for prospective new clients, there are a range of options within Salon IQ for reviews including our own Feedback system & Salon Spy Integration Salon Spy
• Service Messages
  
  • Appointment Reminders
    Appointment reminders are essential,  in today's fast-paced world it can be easy for individuals to forget appointments, upon receiving a reminder clients are more likely to attend their appointments reducing no-shows for the salon, additionally, appointment reminders can be used to provide important information to clients, for example, a reminder may contain any necessary preparations the client should make for there visit and inform the client of any Terms & Conditions
  • Appointment Confirmations
    Appointment confirmations are essential, sent when the client books they confirm the appointment details back to the client immediately, a crucial tool that should be used to avoid any miscommunications or misunderstandings
    
    
  
  
  

• • No Show Messages
    Unfortunately & despite best efforts clients sometimes miss their appointment, you may want to speak to the client and reschedule them but are unable to reach them on the phone,  no-show messages are a soft way of communicating with a client after the no-show inviting the client to rebook.
  • Skin Test Reminders
    If you use the skin test dates on client records then you can and should use skin test reminder messages, this is a crucial tool that avoids a client arriving for a colour appointment that you cannot fulfil due to the client not having a valid skin test date on their record, this avoids difficult conversations with a client that is expecting a service and ensures that the salon does not lose revenue.