Christmas SMS Campaign

Join our SMS marketing campaign to drive bookings - plus retail and gift card sales to ensure your salon ends 2025 in the best way possible!

Opt for SalonIQ to run your campaign for you

Week 1

Our Christmas SMS campaign is here!

We're excited to announce that our Christmas SMS Campaign is here!

🎁 What's in Store for You?

Our SMS campaign has been carefully crafted to connect with your clients, generate appointments, and boost your salon's turnover during this bustling holiday season.

🌟 How It Works

Duration: The campaign will run for 6 weeks.
Strategy: A series of targeted SMS blasts, each one specifically designed to reach different client segments with a key message and action point.

🎯 Why Join the Campaign?

Maximise Utilisation: Encourage clients to get organised and booked in from now through to the new year.
Boost Revenue: Drive more appointments and upsell opportunities.
Effortless Promotion: We'll handle the heavy lifting so you can focus on delivering an exceptional salon experience.
Let us help you make this holiday season your most successful one yet!

Let's dive in

To kick week 1 off, we are going to focus on our VIP clients. Reach out to all clients who visit you the most throughout the year and make sure they book in if they haven’t yet got a future appointment with you.

Creating your selection

Menu > Intelligent marketing > Client Selection > Add Selection > Select ‘Blank Selection’ > Enter description > Add filter "Visit Count", click on the filter again to edit the minimum visits to 4 and the date range to be "in the last year" > Add filter ‘No future bookings’ > Save & Get Client Count > View Clients > Select your template/type SMS > Check character count > send yourself a test message by selecting any client and using your number > Send.

Chrstmas week 1
Would you like a helping hand?
Skip the seasonal stress - let us manage your campaign for merry success! Simply Click the button above

We have added some templates for you to use in SalonIQ or you can create your own of course.

Template (Christmas Week 1) Example 1
Hi [Client First Name], VIP priority booking for Christmas is now open. Call [Number] or [book now] to book your spot!
Template (Christmas Week 1) Example 2
Hello [Client First Name], Secure your Christmas appointment with VIP priority booking! Call [Number] or [book online]
Template (Christmas Week 1) Example 3
Dear [Client First Name], 🎅 VIP December bookings are now open! Call [Salon Number] or [Book Now] to book.

It's Week 2

Let's dive in

To kick week 2 off, we are going to focus on our regular clients who have visited the salon in the last 12 months who don't have their December appointments in.

Creating your selection

Menu > Intelligent marketing > Client Selection > Add Selection > Blank Template > Enter description > Last Visit, Click to edit the date filter to say "in the last year" > Next Add No Future Bookings, > Save & Get Client Count > View Clients > Select your template/type SMS > Check character count > send yourself a test message by selecting any client and using your number > Send.

Would you like a helping hand?
Skip the seasonal stress - let us manage your campaign for merry success! Simply Click the button above

We have added some templates for you to use in SalonIQ or you can create your own of course.

Template (Christmas Week 2) Example 1
Hi [Client First Name], Christmas appointments are now available. Call [Number] or [book now] to book your spot!
Template (Christmas Week 2) Example 2
Hello [Client First Name], Secure your Christmas appointment at [Salon Name]. Call [Number] or [book online]
Template (Christmas Week 2) Example 3
Dear [Client First Name], Tick the first thing off your list and book now for Christmas. Call [Salon Number] or [Book Now].

IQ Top Tips

When sending an SMS campaign please ensure you are aware of the length of the message and try to keep the message within 160 characters where you can.

Make full use of the merge fields available to you, these help to personalise your message to your clients.

Have a second person read your message checking for spelling and grammar mistakes, you will be surprised what you miss by looking too much.

Send your SMS at around 8 am in the morning.

Ensure you include a call to action; this means that you are telling your clients what to do with the message. i.e. Call 01234 567890 to book now, click here to book (include your web URL or Book Now merge field)

Create some urgency behind the message to encourage your clients to take immediate action i.e. limited availability, only 10 bookings left, book before it’s too late, don’t miss out.